We would like help in designing a Word Graphic to represent our brand mission. We will be advertising principally online.
Contest Size: 300 x 250 digital ad.
The winner will also be asked to deliver the design is the following 2 versions: 160 x 600 and 950 x 150.
The text should be close together. We imagine the top text being larger than the bottom (a la Soul Cycle example) or something where the top and bottom are largest. Color and size should be used for emphasis. Perhaps use other color patterns - not just white yellow, but also grays, shading, something - and play with the sizing so that it looks like more of an infographic, and not just text. The piece must make sense to read and be easy to read/absorb as one, inspiring piece.
White, Black, and Yellow (ranging from #FFCB05 at the very top to #FFF200). We do not want to branch into other colors (no blues/reds). Gray and any mix of these colors is ok. Please try for a more simple and elegant use of color. You do not have to use every color. Something against white is fine.
A version of Helvetic Neue Condensed Black (but we will consider versions that use other fonts as well). The exact font is shown in the attached PSD.
TextLINE 1: WE ASPIRE TO BE BETTER.
LINE 2: MORE SUBSTANCE, MORE CONVERSATION, MORE FOLLOW-THROUGH.
BODY: WE ARE STRONG AND BOLD MEN. WE EMBRACE THE MACHO AND THE MARY. WE ARE HIV NEUTRAL. WE CELEBRATE DIFFERENCE. WE LOVE AND LIVE WITH INTEGRITY. WE SEE THE BEST IN OTHERS AND ACCEPT OURSELVES AS WE ARE. WE ARE AGELESS, ORIGINAL, CONNECTED.
FINAL: WE ARE MISTER.