On Wednesdays, we wear pink. (Don’t get the reference? Here’s a hint.) Though that’s not true anymore. If you’re a millennial, you probably wear it every day. On everything, really, from clothes and accessories even mobile phones.
It seems like the whole craze started when Apple rolled out the pink iPhone—all the modern-day Regina Georges of the world had one. Which means everybody else had to have it too.
In fact, the pink iPhone accounts for 15% of all iPhone sales, and its popularity is gradually rising.
But let’s not get sidetracked here. Let’s talk design.
Millennial Pink makes its mark
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While pantone’s colors of the year come and fade, shades of pink seem to imprint into our subconscious, like an ink stain that just won’t go away.
Also known as Tumblr Pink, the first sighting goes back to 2012, when it appeared as a milder version of Barbie Pink. Soon after it received the timely moniker “Millennial Pink” and the rest is color history. Over the years, we’ve witnessed its evolution to an enigmatic hue that defies definition. Is it salmon? Grapefruit? Flamingo?
Eventually, we agreed it was ok to label it all of the above and connect it to the equally-mystical generation that worships its hybridity.
Aside from everyone’s favorite smartphone, Wes Anderson’s The Grand Budapest Hotel also contributed to the Millennial Pink craze. The color won the hearts of world-renowned designers like Gucci, Marc Jacobs, Balenciaga and many others.
This pink is not a girly-girl color reserved for the four-year-old headed to ballet class in her fluffy tutu. Nope. This pink transcends genders, ages and mediums. In addition to tech gadgets, it has also been spotted on grown men, buildings and of course, websites, logos and marketing materials.
Shoes, too.
Pretty in pink web design
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The online world has embraced Millennial Pink and it doesn’t look like the pretty shade is going anywhere soon.
Particularly pink logos
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As the face of the brand and the visual representation of a business, a logo is an essential part of an company’s marketing strategy. Millennial pink adds a modern feel to any logo.
Milennial pink in marketing materials
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Millennial Pink has been making its way into marketing materials, too, from business cards to stationery and beyond.
Business cards
Stationery, posters and flyers
Social media and digital design
What are your thoughts on Millennial Pink? Let us know in the comments below.
Don’t like it? Sorry, you can’t sit with us.
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This article was written by Lena Hemsworth. Lena is a web designer who enjoys surfing the depths of the internet almost as much as kitesurfing. She used to think that trees created the wind.
