I have two concepts in mind that may give designers direction.
However, I advise them to FEEL FREE and play with these ideas, add their own creative and professional flavor to it. Or even do something different altogether.
In the center of the cover, you have two people, facing opposing directions. It’s actually the same person, but two different possible future versions of that person.
One is the version they will be come by Making Moves and the other is the version they will become by Making Excuses. Let’s call them the Winner and Loser to simplify the explanation.
The winner is a depiction of wealth, success, freedom, happiness and prosperity.
The loser is a depiction of poverty, struggle, hardships, misery and slavery.
That CONTRAST is important.
The depiction of their life’s destiny is shown by 1) how they look and are dressed 2) how they carry themselves 3) where they are heading to
What do I mean by where they are heading to?
(Maybe you could show them taking different roads and one going to a luxury villa next to the beach, with exotic cars parked outside and the other one to a little shack or something.
Maybe the Winner’s side of the cover should be brighter whereas the Loser’s should be dark and gloomy.
So basically, this illustration shows that who that person becomes is up to themselves, depending on whether or not they choose to make moves or excuses, as well as the outcome they attain by making each choice.
This is the best I can explain how I have it in my head. It’s up to the artist, you, to recreate this image in your head and make it manifest on the cover.
Put the MAKE MOVES or MAKE EXCUSES in the center to grab attention.
Dramatically enhance the size of the X so that it is a big red X that’s a symbol of failure, as a result of excuses.
Like this X but red and even more intense
Then use the dollar symbol for the S from money and dramatically enhance its size, make it GOLD for contrast and to indicate the outcome of making good moves.
Put that in white silverish font, apart from the gold S and the blood red X.
Black, sleek, LUXURY background.