Como roger K começou a jornada do(a) logo & identidade visual
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We are a full service 24/7 gym. We are over 1400 square metres in size and have a wide range of pin loaded, plate loaded equipment and cardio equipment. We have a purpose built functional training area (similar to a crossfit area), we run group fitness classes and we have personal trainers. We also have a dedicated ladies only gym within our facility. We are a privately owned club and we have a predominantly younger demographic within our gym/fitness centre/health club/lifestyle centre. We play a lot of party/club/house and rnb music. We have high levels of customer service and have a reputation to have a 'vibe' and a 'culture' that people can't describe but feel when they train in our club. We also have a great community of members and a bit of a family feel. We want to be known to be a home away from home.
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blue and black
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Inspiração de design
We are also interested in working out our club's colour scheme going forward as we would like to repaint the inside and outside of the club. So this is the start of a complete branding exercise. If you would like to see pictures of our current club - go to http://www.fitnessarena.com.au and visit our facebook page: https://www.facebook.com/fitnessarenagym
Our current logo has the behaus font and although it looks good - it is very thin on print media and the blues don't stand out clearly on a white page which makes it difficult to see our logo on some print media. We are after a logo that is more bold and become easily recognisable. One that can be used to be worn on T-Shirts and Jumpers etc;
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