Logos I love:
Saltworks are places they prepare salt for commercial sale.
I chose this name because of a
Hungarian folktale my mom used to tell me as a kid, about a king who
had 3 beautiful daughters. He decided to give away his kingdom to his
daughters in 3 parcels, so he asked each of them how much they loved
him. The first responded and said she loved him like gold, jewels,
etc. The second responded that she loved him like all the finest
dresses in the land or something similar.
Finally, the youngest princess told him she loved him like people love
salt. This outraged the king, and he banished her from the kingdom.
She's wandering through the forest where she meets a handsome young prince, who takes her back to his castle and takes him for his bride. She tells him her story, and he invites the old king to his castle for dinner. The young king serves the old king an elaborate meal, but it is prepared entirely without salt.
The old king asks for salt, and the young king says he had heard that the old king doesn't like salt. When the old king asks how he heard this, the banished princess reveals herself.
Finally, the king understands how powerful it is to love someone like
salt: salt is essential, and without it, even the most well-prepared
meal is inedible.
In this way, good marketing is a lot like salt: it's essential to the
success of your business, but you have to add just the right amount:
too much, and you've ruined the product, too little and the product
So, Saltworks Media: we love marketing like people love salt, which is
also the way our clients love their own businesses.