This contest's industry is categorized as Technology, but an ideal entry would also be appropriate for the Accounting/Finance industry.
Overall, we're seeking an identity that strikes a balance between having a generally modern style and providing a highly recognizable logo. The logomark should be suitable for use in square profiles (app icons in particular) and there should ideally be a logo option that combines the logomark and wordmark in a manner suitable for the header bar of a website.
We've listed "CoinSite" as the name for the wordmark, but we are completely open to alternate forms of capitalization, or possibly even a small space or separator between "coin" and "site." As this is a new project, we're not bound by any existing materials.
For a logo, we would prefer to avoid a more literal approach towards the idea of "coins" or "tokens," but we may be open to logos that trend in that direction. We also want to avoid logos that too literally utilize the C and S characters from the project name.
At the end of the contest, we will be seeking a brand guide as an additional deliverable. The brand guide should provide color schemes, guidance, and examples for using the branding elements in both light-background and dark-background environments, as different products we offer will have occasion to switch between those themes.