Como Vivere Sky começou a jornada do(a) logo & identidade visual
Conte para a gente quem é você e quem é seu público alvo
A carnival type event held once a year mainly to promote art & culture between the people of mainland China, Hong Kong and Macau. It is meant for everyone but the focus is more on the youth. The logo should inspire fun and playfulness without losing its elegance ( i.e. not looking overly cartoonish). Since the event will be held in the southern part of China, we want the main theme of the logo to be Lingnan Culture. I’ve included a brief description of what this means.
“Lingnan culture, or Cantonese culture, refers to the regional Chinese culture of the Southern Chinese/Lingnan twin provinces of Guangdong and Guangxi, the names of which mean "eastern expanse" and "western expanse" respectively.
Overall, classical Lingnan architecture tends to (1) use pale colors such as green and white, (2) avoid circular or cylindrical structures, (3) have many open structures like balconies, (4) be decorated with large numbers of relief carvings and sculptures, and (5) be built using materials resistant to moulds and moisture. The last point is obviously related to the hot and humid subtropical climate of Lingnan.”
Please refer to the wikipedia page I included with this brief if you need further inspirations.
Last but not least, although this event is held in China and mainly caters to Chinese people, despite choosing the Lingnan theme, we do not want the design to be overly Chinese as we do not want to lose international appeal. Hopefully you will be able to design something that fits the brief and strikes a good balance between the requirements. Please do not hesitate to contact us. Thank you!
Qual o segmento que sua empresa está mais relacionado?
Arte e design
Quais as cores que você quer ver no seu design?
Escolha dos designers
Outras solicitações de cor
You can also consider Yellows and Light neutrals .
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
We haven't come up with a name for the event yet.
Please don't be limited by the reference picture.
Just let your imagination run wild.
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