We're looking for a stylized logo that doesn't look predictable. This
is an amazing piece of property and the renovation is massive and
impressive. The logo needs to reflect the weight of the land.
We need an image reminiscent of a "ranch brand" (as in the iron
branding tool) but something that can be incorporated into a more
sophisticated brand and logo material. The ranch "brand" should
incorporate either "BC" or "BC Ranch". If you'd like to include an
image, then consider the image of a bull. Another viable image is that
of a native California oak. There are pictures provided if you are
unfamiliar with the integrity of that variety of oak. You do not have
to include an image, it's just an option. Also included within this
brief is a link to a website used when the property was for sale. It
will give you a good idea of the landscape and I highly recommend that
you view those images.
In evaluating entries, we consider first the strength of the "BC"
because it will need to stand alone in certain applications. It will
be carved in stone in interior and exterior locations in different
structures on the property...also carved or branded into wood. It will
also be used at the entrance to the ranch. In print materials or
electronic images we will want more detail...the full name of the
ranch and then perhaps a defining image.
We try to communicate as much information as we can, to evaluate all
entries and provide feedback and also to answer any questions you may
Good luck and thank you to all those that submit entries.