IMA is a new Swiss luxury watch brand which also wants to create jewelry and accessories. The keywords that best define the brand are: Art - movement - now - presence - atypical - beneficial - mystery - joy - emotions - lightness - anti-stress.
IMA means Now in Japenese. We want to convey the idea that happiness lies in the present moment. What time is it? it is now and all is well!. Don’t worry about the futur, don’t regret the past, it is now and everything is perfect .
true luxury is the time you have for yourself !
Our target customers :
man and woman, young and mature,
reaching a certain standard of living,
they want to live differently, more in line with their own rhytme.
They want to stand out and show their unconventionality and their positivity with humor but also determination.
They are sensitive to art and design.
They love beauty and want to show it
«IMA» is an emotional product that you are going to wear for a special event.
It is also a "swiss made" product that you can trust the quality.
the logo design must also inspire that quality.
Quality and Creativity !!
I am a luxury watch, I'm beautifull and unique, and I invite you to take care of yourself. That is what the watches should say if it could speak ! :-)