Como elysen começou a jornada do(a) logo & identidade visual
Como você é conhecido?
Dovetail HR Consulting
Conte para a gente quem é você e quem é seu público alvo
I have an HR Consulting business that works primarily with tech and retail companies. I take a more modern approach to HR than most others. Rather than focusing on policy, procedure, administrative stuff and being the "HR Police", I help companies create awesome cultures and engage their people in meaningful ways. My focus is on helping start-up to medium sized businesses grow and scale. I am part of my clients management and strategy teams. I focus on strategic growth and culture initiatives which help engage and develop their people. I strongly believe that highly engaged people help businesses succeed and grow. And if you're stuck at work for 8+ hours a day you should like the people and the company you work for.
My target audience is CEO's or management team members of start ups to medium size businesses that are very innovative and forward thinking.
Qual o segmento que sua empresa está mais relacionado?
Negócios e consultoria
Quais as cores que você quer ver no seu design?
Outras solicitações de cor
Not all black, no brown, no pastels, no red, orange, yellow. No neon. Green, blue or purple are what I prefer. In purple, I prefer a more aubergine color, nothing lavender or very primary purple. In blues, I like the whole gamut of blues. In green, nothing dark like a forest green or bright like lime green. On the color wheel I prefer colors in the range of Violet, Blue violet, blue, blue green, green.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I LIKE THE LAYERING OF THE GRAPHIC AND FONT
I LIKE THE SIMPLICITY AND IT FEELS CLEAN BUT IT DOES LACK COLOR
I LIKE THAT IT IS ABSTRACT AND HAS A LEVEL OF DIMENSION.
I LIKE THAT THE GRAPHIC HAS SOME DIMENSION
I LIKE THE LAYOUT OF THE GRAPHIC OVER THE NAME AND THE ADDITIONAL GRAPHIC BELOW. THIS LOGO FEELS CLEAN, NOT FUSSY, YET INTRIGUING.
I LIKE HOW CLEAN IT LOOKS AND THE USE OF MULTIPLE COMPLIMENTARY FONTS
I like the sense of movement and dimension.
I like that it has dimension to it
Crisp and modern preferred. I would like a primary and secondary font (secondary font does not have to be used in the logo but is needed for brand identity). The secondary font can stray from the "crisp and modern" direction but should be complimentary.
Type of logo
Modern. Does not need to be a literal translation of dovetail. I want a definitive graphic that can stand on its own without the name of the company next to it. I DO NOT want the logo to just be the word Dovetail or only the initials "DHRC" or the company name. I don't want to look like a financial institution or typical consultant firm (ie dry and boring).
Clean and modern. Would be cool if it has some dimension to it. I want to look professional but not stuffy or boring. I don't want it to look like a boring one dimensional graphic I cut and pasted off a free image on the web.
The attached image is my current logo.
Divulgação no blog
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