1. Our core message is: Style or in German Stil.
Beyond that Löwing & Wolf stands for Quality, Green (enviromentaly friendly) and exclusivity.
2. Zeiss, Bang & Olufsen, Siemens, Miele etc. are brands that people immediately associate with premium and quality (pricy but woth it). We wan`t to add Löwing & Wolf to that list.
3. We have done comprehensive preparatory work (see attached files) with which we are very happy with. The job could be already done by just converting the drawings into the components of the corporate identity. However you are the professional. So if you see ways to build on the drawings or room for improvements, we are happy to see what you got.
4. Regarding the attached file we were thinking of three elements that could apear sometimes combined and or sometimes seperaltly. The writing, the eye and the slogan.
We like the eye the best, the writing second best, the slogan third best.