We are looking to develop the logo for a private equity firm based in Miami. Our firm invests in hotel, real estate and corporate assets across the Americas. The logo we choose will be one that effectively transmits our company values to our target audiences.
What we have in mind for the design of the logo:
As a general layout for the logo, we would like to have a box around the words "LionGrove Capital," with a lion standing on top of the box. The design of the lion is key. We want a lion that is standing upright, with all four feet planted on the ground, and that looks young, healthy and energetic, but not overly aggressive.
Capital partners (investors who partner with us to buy the hotel, or real estate asset)
Hotel owners looking to sell their properties
Brokers & other intermediaries in the industry
A key message that we want to transmit through our logo, is a sense of institutional pedigree and strength. Our team is composed of professionals with backgrounds from elite firms in the industry (Goldman Sachs, KKR, UBS, Greenhill, and McKinsey & Company). We want to be associated with these institutions. As such, I would encourage our designer to look at the logos of these companies, and try to incorporate some of the essence of those logos into ours.
Detailed company description:
We are a private equity firm based in Miami focused on executing hotel, real estate and corporate investments across the Americas.
We look for intrinsically strong assets that can benefit from additional capital investment, creative thinking and strong stewardship to bring it into a stronger market position. We also work closely with capital partners that invest with us in such opportunities and with banks that lend us capital for such transactions.
We work with institutional and family owners that are looking to sell their companies/real estate assets. As we evaluate transactions we work with intermediaries/brokers that help facilities such transactions.
We value transparency, straight forwardness and shy away from unnecessary bureaucracy. We would want this logo to have a clean feel that gives a sense of long lasting presence along with a forward thinking mentality.
We are looking to use this logo on our website, stationery and business cards, so need something that is recognizable and friendly to the eye.