Happy Nest is a one stop gift shop that combines different lines of gifts and novelty merchandise which are mainly sold for their uniqueness, humor or simply as something new. Our collection will also include home decorative items, stationary & paper products, souvenirs, greeting cards, holiday/seasonal decorations, tshirts, accessories and miscellaneous small arts goods.
We aim to have a personal connection with our customers and reach out to their emotions. Our goal is for our products to spread positivity, and impact the mood and emotions of our customer’s life.
2. Target Market
Our target market is divided in different groups; however, our main focus will be on category The Youngsters and Generation X
Logo Requirement: A fun Logo that reflects trendy, cool and “suitable for the long run use” and moderately hip. Meaning, something that doesn’t get out dated as time passes by. At the same time, attracts all targeted age brackets and promotes the idea of “Live, laugh, love” In terms of colors, we like warm colors. Bottom line, the combination above should reflect a simple, happy and warm logo.