I like my current logo at http://www.redrockwealth.com, but it's old and outdated and doesn't work well on hats or shirts because the logo is so long and thin and the writing is so small relative.
http://www.finacuity.com - LOVE this logo - it's mine also.
https://us.dimensional.com - very nice and clean logo, and in the same industry
http://golfspartan.weebly.com - one of the best logos I've seen.
https://www.purestorage.com - great design, simple but it illustrated a honeycomb for the P in pure - very abstract
http://imjustcreative.com - some of the best logo designs I've seen.
***My clients are generally 50+, they are NOT tech savvy per se.
***Abstract logos are a possibility, use of negative space is good. I want it to convey the RR or RWM but at the same time in a sophisticated way convey the Redrock Canyon mountains. I realize it's not easy, but it can be done because a couple of designers have already made very good efforts on this.
***A new logo design should illustrate strength and confidence
*** Please no boring cartoonish looking mountains. I can do that on my own with images on google. I want something unique that stands out.
***I really want a logo that can stand on it's own, without the words Redrock Wealth Management. The current logo doesn't, it's too long and thin and awkward to stand on it's own, and looks bad on shirts or hats without the words.
***Possible ideas - use the RR from Redrock in some sort of logo? Use the RWM in Redrock Wealth Management in some sort of logo? Incorporate mountains like the Red Rock Canyon area here in town (I LIVE in Las Vegas - google Red Rock Canyon). You're the creative! I don't know what else to say on this.
***SOME inference to mountains is a likely possibility. When you see the Red Rock mountains you also see the sky, and you see shadows when the sun sets. Google images if you want more information on Red Rock canyon.
***I can't emphasize enough. The logo should stand on it's own and look amazing on a hat or shirt. Don't show it to me on a shirt though - I can figure out how well it looks on my own without you giving me extra images on a shirt - thanks! The current logo - the mountain symbol - is too long and thin and doesn't look good at all on it's own.
***I also can't emphasize enough - I DO NOT want the stereotypical upward jagged arrows or stock market type symbols.
***NOTE - USE solid colors. I DO NOT like shading because it doesn't translate onto a shirt or hat with embroidery. I NEED something that can be embroidered well, and shaded logos cannot. You can use a few colors, but make them solid not shaded.
*** you can use the initials RR Or RWM
***NOT TOO TECHY please. This is a financial business, not a computer repair store.
***I don't want the same old cliche up arrow OR bar chart. That's old and stale.
***If I can provide feedback I will. So many designs are so unique and just won't work for me that I can't provide feedback on everything. Don't take it personal.
***I WILL NOT waste time providing feedback if I feel you should have gotten information from this brief and didn't read it thoroughly enough.
***I WILL provide as much feedback as I possibly can on designs that have potential. If it doesn't have potential I can't.
***I'm looking for someone to wow me by incorporating the RR or RWM into a design which connotes the REDROCK canyon