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Nome da empresa
We are an early stage internet travel company. We serves as a travel home base, offering travelers a single location for managing and tracking travel. Trips are seamlessly brought into a user’s account, wherever they are booked, adding efficiency that frees the traveler from the hassles of merging all the details. We also track users frequent flyer points and miles and notify users before they expire. With us, users are connected to their Facebook stream via Traxo’s Facebook application if they want to share trips directly with those contacts in addition to contacts selected.
We are travel industry experts who love traveling, but hate the hassels associated with travel. We are trying to make the trip planning process easier.
Conte para a gente quem é você e quem é seu público alvo
People who travel over 3+ times a year for business/pleasure. They often book at different travel sites and don't have an assistant to pull their information together. They like to travel but hate dealing with some of the travel details. Most likely to be college educated and $50K+ income level.
We currently also attract frequent flyer junkies who like to track all of their miles/points in one place.
We are launching travel trophies which award trophies based on the number of states, countries that the user has gone to. This functionality will allow users to "show off" their travel achievements with their friends and appeals to the social nature of travel.
We are looking to create a series of travel "trophies" or badges that we will award based on their travel accomplishments. Similar to Gowalla, Foursquare and Klout, we want to award these accomplishments in order for people to see where they have traveled, but also to share with their friends. For this contest, we are looking to see a series of 3 travel trophies. We are calling them Traxo Trophies. They are listed below:
1. States visited
2. # Elite Status
3. # miles traveled
These Trophy Icons should be consistent from a look and feel standpoint with each other. The trophy should have the following: Graphic, place for the number i.e. 5 (for number of states they have visited), and the title of the trophy, i.e. States visited. Please look at the attached document and we are looking to develop something similar to what Klout uses. These trophies need to fit into the current Traxo design.
These trophies should be attractive, interesting and visually catching as they will be shared on our site as well as facebook. They should be 64x64 in size and vector graphics
We would like to see all 3 trophies designed to insure consistency between the different designs. We will also have follow up design work for additional icons for at least additional 10-20 icons.