The products produced and sold by my company address handwriting, cutting, and drawing issues and will be used to increase skills so children can successfully participate in their educational programs. My target market therefore is therapists, teachers and parents of young children with these types of fine motor problems.
This is a start-up niche business and my home territory Philadelphia. It is only logical then that we start by focusing on local geography, including surrounding suburbs and states. In short order, we expect to be both nationally and internationally appealing, utilizing our website, as well as national and state conferences to get the word (and picture) out.
I will be aggressively marketing to therapy consulting groups who dominate school contracts, elementary teachers, administrators who make curricular decisions, parents with special needs children, and parents who home school. We are presently working on our campaign vision, customizing our marketing plan according to the audience and setting. We are already signed up for several state conferences and have connections to many school districts. We have mailing lists of therapists and price lists for online journal print ads. At the same time, we plan to explode onto the public scene in parent support groups, trade shows and other commercial venues.
This is just the beginning.