Como andreas.holch começou a jornada do(a) personagem ou mascote
Como você é conhecido?
Qual o segmento que sua empresa está mais relacionado?
Arte e design
Conte para a gente quem é você e quem é seu público alvo
We will make the world a happier place. 90% of our happiness is dependent on our perception of the world. Almost all news we receive are negative. We create a friendly character that helps to bring the good (large and small) things that happen all around us into the spotlight. We target a reginal market for the start and everything will happen on social media and thorugh interactions with the good things in the real world. So the Bear will visit clubs, sports events, hospitals churches to show that there are so many good things happening. We want to attaraced about 100k followers on social media and make sure that all of those get good news inter their daily media feeds.
O que te inspira e como você imagina o design para seu negócio?
We need a character that should work as logo and later as mascot (life size, with human inside). It should also allow for some flexibility to use it in various situations. For example on the phone, talking to somone, different emotions/faces.
We would like to have a bear. Very friendly, standing. And there must be a connection to the "Bembel" which is a traditional jug in the area. I'll attach a photo of that. So the body can be shaped like it, or whatever you can come up with. You can also google for more inspiration using "Bembel Hessen Germany".
Enjoy! And thanks in advance!
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