This blog is the chance for the hospital president to communicate with the employees and solicit their feedback.
The blog is targeted to the employees of a hospital within Ministry Health Care's St. Jospeh's Hospital in Marshfield, WI. The audience wants to understand the changes that are constantly taking place as St. Joseph's strives to continually improve it efficiency, quality of care and employee culture.
The blog should incorporate the attached head shot and logo (see attached word document). Only a few widgets are needed so a single side bar is sufficient. See the company web site (http://www.ministryhealth.org) to get some ideas about branding and preferred colors.
Posts should appear in their entirety in the blog home page (no more).
Because the blog is behind our corporate firewall, it should not include links to RSS feeds.
The theme should include the organization's promise in the footer of every page: "We earn trust by working together as One Ministry to keep PATIENTS FIRST in everything we do."
Also, our marketing department has some brand standards. If you can scan through those that would be appreciated, although strict compliance is not required.