Concurso concluído

Financial Web Site that Appeals to Parents of Teenagers

kb33 precisava de um novo design de tema para wordpress e criou um concurso na 99designs.

Um vencedor foi selecionado entre 20 designs enviados por 7 designers freelancers.

20
entradas
7
designers
1
vencedor

Como kb33 começou a jornada do(a) templates para wordpress personalizados

Nome da empresa

Financial Education Institute

Visão geral

Objectives
* Produce a new web site that emotionally resonates with parents of teenagers.
* Create the best experience for a new customer to schedule and pay for a session for their child.

Goal
* Generate session ticket orders.

Strategy
* Design an experience that initially evokes feelings of fear in a parent that their teenager doesn't have the financial knowledge that they need. Then build confidence and trust in the idea that the Financial Education Institute is the solution.

Mental imagery
* Tap into a parent's fear of their child failing in this world due to a lack of financial acumen.
* Relieve that fear by showing how FEI can teach their teenage financial skills.

Photography
* Make use of photography that shows tension over the topic of money.
Examples: http://www.istockphoto.com/search/l…ox/9946934
* Make use of photography that builds trust in FEI and shows the experience their teenager will have in a FEI session. See attached brochure for examples.

Brand Personality
* Professional, Practical, and Successful

Tag Line
* “Invest in your child's financial future now”

Key words
* money, financial management, financial skills, finance knowledge, learning, teenager, young adult, investing

Key Selling Idea
* Invest in your child's financial future now so that they are prepared.

Conte para a gente quem é você e quem é seu público alvo

Audience
* Parents of teenagers in the U.S.

Tactics
* Emphasize ease of navigation.
* Direct visitors toward placing an order.
* Present opportunities for parents to stay informed on the topics FEI is promoting through social media.

Brand Promise
* FEI will teach your teenager financial skills that they won't listen to you about.

Requisitos

Format
* See attached wireframe PSD file for more detail and layout

Color
* Choose a color palette reminiscent of banking, money and industry.
* Make use of 'white-space' to improve readability, make a great first impression, create a feeling of sophistication and elegance for an upscale brand.
* Incorporate green (Hex: #00653a, RGB: 0, 101, 58), but not too much.
* Incorporate grey (Hex: #948671, RGB: 148, 134, 113), but not too much.

Deliverables
* Web page design (Photoshop layered) for Wordpress Theme
* Font files

Pacote bronze

US$495

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