512 x 512 px, 32-bit PNG with alpha channel (as per Google Play store)
Support all sizes referenced at https://developer.apple.com/library…6-CH27-SW1
Minimum resolution of at least 72 DPI, in the RGB color space
Recognizable: existing users automatically associate new app icon with PicsArt. Copycat apps who attempt to clone us won’t confuse our users.
Bright: new app icon stands out among other icons
A bit cartoonish, but not too much: convey a friendly brand that has broad appeal
Simple: less details and complexity
Universal: looks good on various backgrounds (phone’s wallpaper, as well as store backgrounds) and can be adjusted without changing appearance for the use on various platforms (iOS App Store, Google Play Store, etc).
Examples of liked app icons:
Lyft - bright, stands out, recognizable
LinkedIn - bright, recognizable
Snapchat - bright, stands out, recognizable
Pinterest - stands out
SoundCloud - bright, stands out
Ideally we want to keep color choice or make minor color adjustments, as we have already invested in the current color palette.
Ideally we still want to keep the icon-inspired design for our characters (mascots) - Picsies
Current icon in png - http://cdn15.picsart.com/56793584607.png
Current icon in vector EPS format - http://picsart.com/misc/4.eps
Press Kit: http://picsart.com/presskit
Product vision statement: http://blog.picsart.com/post/join-u…-the-world
icon used in PicsArt characters -picsies: