We need an icon set designed for the various programs and product features we advertise on our website. The primary icon is for our "You'll Love It" Guarantee. This icon will be used as a larger more detailed icon, as well as a smaller icon that is part of a full set of small icons.
We have designed a version of the primary "You'll Love It" Guarantee icon but we are not happy with it. The version we have looks to much like clip-art and every other icon you see. We are looking for something that has some "POP" to it and is very unique so it stands out.
The smaller icons set is for the eight different product features that we commonly use on our website and in advertising. We have four of the eight icons developed but again we are not happy with them. We need a set that has more style to them and will look more unique.
Please review the attached logo graphic to see our company logo and the current versions of the icons.
-Designers please note that we would prefer the icons be designed as vector art so they can be scaled to size as needed.
We prefer a clean, modern, and unique design style vs others such as retro, but we're open to view any ideas. Use enough detail to get the point across, but not so much that it clutters the designs.
Please stick to the color scheme from our logo. You can use variations of the shades of the colors but the primary colors should be from our logo. For the small icons you do not have to use the variations in color as we have, they can all be one basic color from our logo. Here are the CMYK values from our logo:
BLUE 0, 75, 100, 0
GREEN 42, 25, 100, 3
YELLOW 8, 23, 96, 0
RED 16, 98, 50, 2
BLACK 70, 67, 64, 74
The font in our logo is Kenyan Coffee but you can use what every fonts you want. We do prefer san serif fonts in most instances. You can use script or serif fonts when needed to provide contrast in typography.
We're open to anything with regard to the shape of the main "You'll Love It" icon as well as the smaller icon set. Just keep in mind that they need to be a uniform size that will fit in a variety of spaces, for instance nothing to elongated.
We have created a sample home page that you can use to see how the icons will be used. This is not the final design but should be enough to give you an idea.