We would like a graphic created for a presentation slide (Keynote/PPT) titled “Collaborate Across the Hotel” that shows Duetto enabling cross-departmental collaboration between functional areas that include: Revenue Management, Sales & Marketing, Distribution and Operations. In addition, we’d like to show Duetto facilitating collaboration vertically across the hotel organization (i.e. the broader group that makes decisions with respect to any hotel: individual hotel, regional office, property management group, ownership group and hotel brand.)
To give a little background: A common problem for effectively managing pricing has been the above functional areas operating in silos. As a result, they fail or share intelligence or act on different data. In addition the management or ownership group, etc. cannot aggregate data from the individual hotels and implement unified strategies.
As part of our philosophy (and what our technology achieves) is to ensure sales, marketing, distribution, revenue management and others tasked with revenue generation take a unified approach, based on shared market intelligence to achieve the same goals. Intelligence gleaned from revenue management booking demand forecasts should serve as the starting point for proactive revenue strategies. How can sales know how aggressive to be on inducements for group business when they don't know when they will need it? Ecommerce managers should look to demand data to know when to displays ads or search terms and tailor by season, week or day, etc.
When sales and marketing can view predicted demand six months out, they still have time to target areas of need and pull back unnecessary offers. Conversely, when revenue managers are forced to catch up on sales and marketing commitments in absence of data – it’s generally a reactive approach to pricing vs. maximizing all potential revenue. Hotels often book 30-40% of business at unnecessary discounts before the revenue manager can address the offer and shut off the relevant channel.
On top of sharing information horizontally across the enterprise, there’s benefit to aligned vertical strategies from the individual hotel, it’s regional office, up to the property manager, ownership group and hotel brand.
In summary, our technology enables shared intelligence across functional (horizontal) and organizational (vertical) structures:
1. Horizontal functions (within one hotel): Revenue Management, Sales & Marketing, Distribution, and Operations
2. Vertical organizations (the broader group that makes decisions with respect to any hotel): Individual Hotel, Regional Office, Property Manager, Owner, and Hotel Brand.
Ideally, we can show our technology facilitating information exchange across both axis but #1 is more important, if it’s too difficult to show both in one slide.
And when we say "horizontal and vertical structures" this doesn't mean the actual visual design needs to demonstrate a horizontal and vertical axis - it could, or it could find a different way to display the two structures/areas.