I have uploaded a screenshot of our new website design look and the new logo so you can get a feel for the style. It is a modern, flat design, crisp edges, showing a corporate and clean feeling.
We are looking to inject some fun and personality into the new re-brand by using flat style graphics and characters to emphasise the benefits of using our apartments and services. This contest is to find and establish a very simple character / avatar style of business travellers just like the example images in the brief. Further specific actions and meanings that the characters will be doing will all be done afterwards in a 1-1 project.
WHERE THE ILLUSTRATIONS WILL BE USED:
These will be used on marketing material and on the website on pages that describe the benefits of our serviced apartments (space, flexibility to cook, cost savings) The Characters/Avatars will be performing actions such as cooking, working, relaxing, free standing etc.
WHAT WE NEED:
-We are looking to develop a very simple character/avatar style (see example images attached) for our marketing/ sales material which will be used to show actions/meanings of how serviced apartments benefit over hotel rooms. we would like to see a couple of different nationalities/ ethnicities to show we are global/ international.
- Business men (white shirts / suits / smart casual)
- Business women
- Industries such as (I.T, Law, Construction, Engineering, etc)
PLEASE NOTE: the illustrations should be very minimal and company colours should be used primarily.
- I have attached a picture of examples.
- I have also attached a snapshot of our new website design.
Hopefully this provides a good feel as to what I am after.