Como Local Guy começou a jornada do(a) logotipo e cartão de visita
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We are launching a travel website that provides information on California's beaches and coastal communities. We will cover every beach from Northern California to Southern California. In addition to the beaches, we will cover activities, events, things to do and trip ideas along the entire coastline of California. The target audience will include people that live in California as well as tourists traveling from other parts of the USA and other parts of the world. Our audience will include a wide range of people including families, couples and friends.
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We don't have any specific colors in mind, but probably good to focus on colors that reflect the coastal environment. Sand, ocean, sunset, etc.
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
The design should represent all coastal areas of California, not any one specific area or activity such as Southern California or surfing.
Also, keep in mind that the website is the primary use for the logo. So it has to work well for a typical website layout/header.
Because of the length of the words, it is probably best to stack the words "California" and "Beaches".
We don't want to use the initials "CB" in the design. The name should be spelled out. Other design elements are fine. Just don't use the initials "CB" in them.
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