I am a creative director by trade, so please feel free to explore unique angles and bring something different forward. I want something clean, modern, and bold in what it communicates to my prospective clients. I like fun pops of color or small details that bring forward both a sense of confidence and playfulness.
Think of my business as a boutique ad agency, without all the pretension and b.s. of many agencies. Avoid symbols that get too far into the abstract — my clients should be able to connect with my company easily. My job is stepping in and taking over big content projects for them and doing them better than they could have done internally.
The words hook and lasso represent two different ways to catch things, at their simplest. In the context of my business, the analogy is about using great messaging and content and to catch prospects. I'm not at all afraid of a logo with a stylized hook and / or lasso, but it cannot be cutesy or clip-arty, look like a fishing tackle shop or a rodeo, or at the far opposite end, look like a giant could be anyone corporation or law firm.
Think hand crafted. Artisinal. Austin, TX. When in doubt, ask me questions.