Our philosophy is based on what we call the "three-legged stool". While I do not want any stool/ chair imagery in the logo, maybe this idea of a threefold/ three-aspect philosophy could be incorporated. The three aspects are that we want to make a positive difference in the lives of a) the guests, b) our employees, and c) our stakeholders (owners, investors). Our company is slightly more on the casual side and not as suit-and-tie as a bank, for example. We value family and fun just as much as financial success and innovation. Should you happen to check out our website dknhotels.com, please know that it will be re-designed soon and should not be used as an indicator for the desired style for our logo/ business card. I have attached our current logo, whose features do NOT need to be incorporated in the new logo, it is just an FYI.
Edit: We prefer clean and modern logos that are more on the minimalist side, nothing overly intricate or complex. And again, we do not need to stick to the colors that are currently in the logo.
Edit2: In regards to the color scheme - please do not use the existing colors. Blues are good and a beige-ish accent color is fine as well (although not necessary, a second blue might work as well). Black and grey with blue as the accent color would also work.