We are a 49 year old Hair Restoration company called SIR 101 Hair Restoration Specialists.. http://www.sir101.ca
We specialize in Hair loss treatments, Hair transplantation Surgery and Non-surgical hair replacement (Hair systems, extensions, wigs, etc)
However, we are becoming more than just hair restoration as we have expanded into skin rejuvenation as well and more women than ever before are coming in to be clients.
As a result the Name SIR 101 is no longer fitting, so we tried to find an acronym which could mean many things... AHRC
It could stand for the following:
Advanced Hair Restoration Clinics, Advanced Hair Recovery Clinics, Advanced Health Rejuvenation centres, Active Health Regeneration Centers, etc.
Therefore the focus of the LOGO shall be on the acronym AHRC with some graphic design elements to suggest and hint the hair restoration and health rejuvenation elements of our services
Initially we will have to use "Advanced Hair Restoration clinic , a SIR 101 company", because we will not want to confuse our current clientele base. But we will ultimately drop the "A SIR 101 Company" tagline and we don't necessarily want that in our official logo either.
The Goal is to have a recognizable BRAND of AHRC where those we target will be exposed enough to our marketing that they will just know AHRC is about beauty and youth and the market of youth maintenance and age prevention.
So focus on AHRC with design elements that suggest hair restoration and age prevention/extension or youth extension.
The business is a family owned company that is held by a holding company called Allied JUGGERNAUT Group.... The holding company does not have a logo yet and that will be a future project..
But the colour scheme is illustrated in a logo attached called JUGGERNAUT Online Marketing. We want to stick to that universal colour scheme for all of the companies that Allied JUGGERNAUT holds in it's portfolio, including AHRC...
So please design the logo along those colour lines and feel free to add other elements of colour to distinguish it's difference but at the same time displays it's membership to the JUGGERNAUT family of companies.