We bring easy and effective risk management to people investing in people.
For borrowers we provide access to easier, fairer credit for secured vehicle loans and unsecured personal, 'lifestyle' loans. Our borrowers are Gen Z and Gen Y with a sprinkling of Gen X.
Our borrowers know the meaning of 'all your base'. For them 4chan is old hat; they were there when Fail Whale became a thing and they'll still be here when Periscope and Snapchat take over the world.
For them reddit imgur and 4chan are old, comfortable friends.
They don't know a life without mobile phones. Laptops might be useful or they might be 'quaint', either or.
For lenders we offer automatic diversification and the ability to fine tune the level of risk. We're offering simplicity, easy of use and automatic risk management. Our lenders are 'mums and dads' - unsophisticated investors who know why investing is important but don't have time to become experts on stockmarkets, forex and general investment principles. Our platform does this for them.
Trust is critical for us. Our logo needs to speak to that.
The updated colour palette:
Purple = royal
blue = trust
green = growth +creativitiy.
Blue: Strong deep blue, almost purple, perhaps a hard navy blue.
Green: light bright green
Combine deep almost purple blue + light bright green + white.
As a guide, roughly 50% white, 25-40% blue, 5-10% green. If you use any black please shade them off into grey by about 5 to 10%, for both logo and text.
The deep purple/blue is the foundation colour together with white. Green draws the eye and is our pop colour.
The key brand qualities we’re going for:
The ethos/character we’re going for:
“young, cool, hip. We know what’s what and we will work with you to get it done”.
If you have trouble reconciling the two in a design, err on the side of Honest Ethical Transparent Trusted. This is the most important aspect to get across in our design.
We also have a tagline to work in: “Lend Borrow Grow”.
Please keep cultural sensitivities in mind; our brand will need to work in S.E.Asia.