I'm currently offering the following service as a private tour guide.
I specialize in private tours only in my hometown, Hakone, Japan right now.
Now, I want to expand my business as I'm going to register my company as a travel agent and want to provide private tours in other areas in Japan coraborating with other professional tour guides.
My main clients are English speaking guests, mostly from America, UK, and Australia. The age of clients are mostly 40 and up but sometimes they travel with their kids and other members of the family.
My tours focus on 4 core values; Authenticity, Locality, Simplicity, and Sustainability. I don't do very touristy tours but more focus on local culture, history, and people who live in the area.
My guests happen to be upper/wealthy class people who appreciate those concepts and values when they travel abroad.
I want to keep the logo simple, but not too simple, probably use of maximum 3 colors. In other words, I don't want fancy colors. No cute/pop/anime-ish mascot please.
The logo doesn't have to be gorgeous, but I want it to be sophisticated and represent some "Japanese aspects" in it.
The following web pages are some samples of my potential competitors, therefore I don't want to have any essence from them in the new logo.
Thank you so much for your design and please feel free to ask if you have any question!