Como Studios near Basel começou a jornada do(a) logotipo e cartão de visita
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Studios near Basel
Conte para a gente quem é você e quem é seu público alvo
Studios near Basel is a young Swiss company which rents out fully equipped studios and apartments on a daily basis. We are located in the busy and popular border region of Switzerland/Germany/France and next to the 2nd most important airport of Switzerland. The apartments themselves are in Saint-Louis, France and some in Basel, Switzerland. We started with standard quality studios/apartments but are drifting to higher quality studios and apartments (e.g. best quality beds you will probably find in whole Switzerland, modern kitchens, good quality furniture, high speed internet, etc.). We want to change our customer basis from short-term vacation/booking.com guests to long term business and airbnb guests. We have also started doing property administration and management (taking care of tenants, dividing the costs for tenant and owner, etc) and plan to do other real estate services (find tenants or buyers for customers and buy and sell properties in the future). Please no abbreviation as "snb" as the Swiss national bank uses that and it would be inconvenient for search engine purposes.
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Inspiração de design
Logo now (attached) has on one hand side the abbreviation "snb" and on the other hand feedback given by digital business experts was that it was to feminine and would remind of wellness. But please do not think we want anything similar, just so you now where we stand and what we do not want to have (a darker blue would be better maybe for us). In addition to this the logo has one of our many locations (airport, an other would be "Studios near Basel Gare SNCF" or "Studios near Basel City"), but we are not sure if creating business cards for each different location would make sense. Therefore we want it to be as described in the briefing (without airport).
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