Como BraveAfrica começou a jornada do(a) design de logotipos
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Brave Africa is a mobile safari tour operator in Botswana, Africa. Our audience is anyone looking for adventure travel. We're all about the authentic African bush experience. While luxury, we stand out from competitors because we're affordable and our goal is to get the 20 and 30-year-olds who think an African safari is outside of their reach. Our logo should be simple but memorable. This logo will appear on our website, safari vehicles, staff clothing, social media, and eventually, customer products.
We like handwriting type font because it gives the idea that the customer has to be brave. See the samples provided in references.
Here is a link to other safari lodges who would be our competitors. We do not like these, but as you can tell, there is a similar feeling of simplicity. The main focus is on the name. The image is just there to enhance the name. https://timbavati.co.za/book-a-safari-lodge/
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Viagens e hotéis
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Inspiração de design
This design made us think of transforming our logo into a passport stamp.
We like the abstract art and the simplicity of the text that matches the animal.
The rhino is eye-catching.
The simplicity of the text with the tree growing out of the middle.
Abstract and simple design with good text and image.
The silhouette of the leopard.
The very simple design with abstract swirl.
Funky bird. Also the fact that the two words "Carrier Films" are in different fonts.
Definitely reminiscent of Africa. Love that the giraffe matches the text.
Nicely simple with cool paint in a crown shape. Memorable.
3 Phrases: Adventure, Confidence, Professionalism
Our logo needs to evoke a feeling of comfort and confidence in who we are. People should get the idea that we know what we're doing and we're damn good at it. It should also make them excited to start on their own adventure with us. We want to give the impression that we are a safari company that will provide you with an African experience that isn't a wealthy retired couple sitting by their plunge pool drinking whiskey. We bring you to the animals.
Simple, clean, and memorable is key. Something that would stick in the mind.
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