WHAT WE WANT
-We run a boat. It needs to feel nautical.
-Rugged and Adventurous
WHAT WE DO NOT WANT
-cruise ship vibes
Okay so i'm not sure if this will make sense but I'm finding the best inspiration from beer and coffee logos. (and i do dig the REI) I realized that it might be harder for people to conceptualize a logo for what we do because most of you probably don't ever set foot on a boat. So perhaps approach it as though it was a brewery. But instead of any hops references, just nautical. But really it's the same audience.
Go in your own direction! I don't know exactly what I want so please just use this as a guide. Any nautical elements don't have to be the central part of the logo. And by no means do all of my suggested elements need to be in one design unless you can absolutely nail that.
LOOKING FOR ORIGINALITY! Create your own fonts?! Awesome! Show us something clever! We head out into remote Alaska, definitely want to keep it clean and feel nautical but it needs to be a bit rugged to convey adventure and exploration. The emphasis is on explorer.
We want it to be unique and thoughtful. Really a fan of logos that have original fonts where the lettering is part of design. Be creative!! Current logo is just an anchor, so could also possibly go in that direction, but not so literally. We're not EXCLUSIVELY fishing, but also not exclusively surf charters or exclusively kayaking, so whatever it is needs to be all encompassing or just minimal. Something cool to put on a hat. Please reference my design inspiration as there was considerable thought put into my selections.
**About us** We go back and forth from Hawaii to Alaska each season. We're boat captains, kite surfers, climbers, surfers, mountain bikers and snowboarders. We want our logo to look as authentic as our lifestyle. We DO NOT want it to look corporate or cheesy or resemble a luxury cruise liner.