This will be the basis of all the marketing materials we do, and is key that we enlist your creativity. Don't be afraid to be bold and push the envelope, after all, we came to 99 Designs for a reason. I am a designer by trade, however cannot be bias as this is my business.
Attached is a basic logo concept that I did, however I am not in love with it. So please do not waste time on this concept. I only really put it up in case you need to pull a vector buggy, but not even 100% sold on that.
As for the preferred style, I have attached a poster we bought. We really like the colors, mix of cursive/handwriting with a sans font. Additionally, the way the poster is done it makes it feel very earthy, organic and vintage. By no means do you have to use this, but it is just a starting point.
A couple ideas to get the juices flowing, or at least visual elements you could include are the following;
1. Dune Buggy
2. Hawaii / Aloha
3. Shaka / Hang Loose Sign
4. Culture / Environment
5. Water / Waves
6. Sunset / Sunrise
ALSO, below are some links to other logos we like for various reasons. Note: The are just for example purposes and may not necessarily apply to what we do.