Como Matt Strickland começou a jornada do(a) design de logotipos
Nome da empresa
On Exam. A project initiated by the Student Society at the Northern Ontario School of Medicine.
On Exam is an application being written by medical students at the Northern Ontario School of Medicine in Sudbury and Thunder Bay, Ontario, Canada. The application will be a simple reference for students, interns, residents, and doctors on the myriad of history taking and physical exam techniques fundamental to medicine. Through its model yearly updates and improvements, it will become the premier resource on special tests and evidence-backed physical exams.
As this project will continue to evolve and become more graphic-intensive in the future, there is potential for future design work.
Conte para a gente quem é você e quem é seu público alvo
Medical students, residents, interns, and doctors. Nurses, nurse practitioners, Physiotherapists, respiratory therapists.
These are practitioners who often need quick access to information on the go. They will be accessing it first from Apple-based devices but eventually from BB and Android.
We are looking for a logo which will be used mainly as part of our application splash screen, but will also be slightly modified and turned into an icon for use in the iTunes Store and in the iOS. The application is centred mainly around the medical physical examination which is principally done with bare hands, but also uses "tools of the trade" like a reflex hammer, tuning fork, stethoscope, sphygmomanometer, thermometer, etc. It is also a very historic tradition which is only recently under new scrutiny to become more evidence-based.
The medical school we are associated with uses a blue and gold as its official colours. These can be seen in action at http://www.nosm.ca. We are certainly not constrained by these colours, however. In fact, a colourful logo is likely to be favoured.
We'd suggest avoiding:
-the traditional doctor's bag
-blue/white dominance (a lot of other medical apps use this)
Any questions, just e-mail email@example.com. Thanks!