Como helloZ2 começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
The logo is for an app that allows creatives (mainly photographers, but not exclusively) to manage their projects.
We provide an app and a website that helps people to communicate and manage a project (photoshoot, film, fashion show, etc.) in an easy and quick way.
The audience of our app is mainly the photographers (fashion photgraphers), professionals or amateur.
Do not include a camera or something too much in correlation with the photography as we will expand the use of the app to other creatives users like film makers, writers, producers, etc.
I want the logo to share the same vision of our product. I need the logo to be easy to recognize (simple shapes). I do not like things too charged, with too much details. We like simplicity...
Another important thing, is to deliver a feeling of "no-stress". I mean, we dont want our potential users that discover the app to say "Huh, another too-complicated technical app for nerds or professionals". It's important to vehicle some easiness.
I will try to add some visuals of what I like.
It could be useful to keep in mind some keywords:
simple, light, clear, team/social, for everyone, modern, smart
Qual o segmento que sua empresa está mais relacionado?
Arte e design
Quais as cores que você quer ver no seu design?
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
Inspiração de design
I like the freshness of the idea. I know that "fresh" is in the name, but there is a smile, it helps to feel good with it.
Shape, simple. Clear. A bit too flat for me.
A bit too thin. But I like the idea. It inspires "freshness" and "new born" era.
Too much details in this one.
I do not like the idea of a logotype. I prefer to have a logo and the name below (or not).
I like the use of the "drop" shapes. I see "good", don't know if it's the idea behind. I like shapes.
I like the simplicity and the fact that the shape is usable in a square. The shape is minimalistic.
I dont like the logo (too thin) and it does not mean anything to me.
but the logo and the name below is a good point.
Simple, modern, clean
Simple, clean. maybe a bit too charged.
This is bad. I don't like 3D effects. Too charged. Too complex.
The logo is basically the logo of the app.
We do not absolutely need to mention "diapason", but having it written in a modern, light and modern (modern is important) way, just below could be nice: easy to use with or without the text.
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