We are one of the largest automotive service and membership companies in the world.
Our focus is on providing products that protect drivers and consumers -- and our portfolio includes auto service and warranty programs + major discount programs.
We're not glitzy -- and for this program want the feel of easy savings and no hassle protection for your car.
Update: There are lots of "key" ideas -- we'd love to see more with the tires or other things -- like the "O" in Auto (e.g., keyhole) or other clever ways to indicate the category. Matching the font to the category (movement, italics, etc.) -- also seems like the right thing.
Anyone that drives a car and/or buys automotive insurance-- especially for those with used cars. Family drivers. Savings-focused consumers.
Something iconic and easily identifiable
Savings focused opportunity
Should work with a tagline.
Will be used online and on paper/offline marketing pieces (direct mail, etc.).
Logo should have some icon -- not just text.
High resolution jpg
High resolution gif
Web optimized gif
Original illustrator or photoshop file
Different colors and also transparent version
W and w/o the tagline
GOOD LUCK! Can't wait to see everyone's designs.