RoyalStar Captial Group is our corporate name, but we will function with our DBA of RoyalStar Funding.
RoyalStar provides short-term temporary funds to financial bankers in order to allow them to fund mortgage loans to their clients. We are a small operation at the moment (only two people), but the plan is to grow our customer base very quickly over the next year, and thus our staff. We feel very strongly about having a quality corporate brand, so we would like you to come up with a fantastic logo that we would be proud of showing off!
Logo should help convey these qualities that we represent: integrity, professionalism, trustworthy, competent, dependable, respectable, experienced, and a "rich feel".
There are two target audiences: our customers and our investors. We obviously want to create a positive feel for our customer base, but we also need to convey assurity with our investors (those that provide us the money to lend) that we can and will be successful. Our customers will be relatively small in size, but they will be already dealing with big-name financial institutions. We need to convey the same level of commitment as our competition, but they would have the flexibility of working with someone smaller who can respond quickly to their needs and doesn't have all the big corporate red-tape. Our investors will be putting up millions of dollars, and our customers will be borrowing millions, so we need something that represents the qualities needed to be successful.
The effects of the logo can include any of the following: sophisticated, unique, creative, corporate, high-tech, serious, clean, simple, exciting, forward-thinking.
Types of logos can include stylized type faces, abstract elements, initials. We are not sure about having symbolic or character elements, but we are certainly open to it if you have a good suggestion.
The logo artwork will be utilized for: electronic media (website, email signatures, marketing emails, etc.), print media (articles and advertisements in trade magazines, fliers, presentations, etc.), stationery (business cards, envelopes, letterhead, etc.), signage (office signage, tradeshow signage), appearance on clothing.
Design of stationery and website are future needs.
Colors are up to the designer, as we don't have a preference, just as long as it can represent the right mood.
We ideally would like the same logo for RoyalStar Capital Group and RoyalStar Funding (or with very slight variation), so the logo should function across any other business channels we create in the future.
Tag lines (if you are feeling creative enough!) are welcomed, but optional.
We do require a B&W and color version of the logo.
We do want low and high resolution logos to be used as mentioned above.
Overall, we are open to almost anything, and we want you to do what you do best... be creative!!