- We would like to start a digital bank for affluent people that we would like to have a name associated with this. It will be accessible through latest technology, using fastest solutions and delivering highest customer experience;
- We will operate globally (Europe, US, China);
The solution that we will provide:
- a new digital way of managing savings via integrated financial platform (all financial services in one place) for global citizens;
- we would like to be seen as disruptive player, for digital, self-directed customers and global citizens;
Colors: we would like to see the following colors in our brand / identity: red, gold, black, white (red is positive in China, white can't be used to much as is the color of death).
Key attributes: We would like to see the following:
- The first truly digital solution - ready to meet the needs of a new generation of customers that are digitally savvy and independent;
- For those tired and frustrated with traditional banks that are slow, inefficient, full of paper work and useless branches;
- Transparent, with no hidden fees;
- Easy to use, fast and accessible;
- Customer-oriented: build around you and your needs not the other way around;
- Safe, secure, reliable with 24/7 access from anywhere;
- Best value for money;
- Global for global citizens;
We are looking forward to invite best graphics designers to prepare for us:
- LOGOTYPE (symbol of something that you think would suite the bank) accompanied by relevant name of the bank (PLEASE SUGGEST A NAME AS WELL TO THE LOGO);
- the claim that will be put below the logotype (a sentence or a couple of words);
All should be in an attractive, thorough form accentuating our concept.
We are happy to deliver more details if needed.