Como mmamet começou a jornada do(a) design de logotipos
Como você é conhecido?
Conte para a gente quem é você e quem é seu público alvo
Sherpa is the name of a new project team inside TripAdvisor - the largest travel site int he world. We're working on a super-important year-long initiative. This logo will be used internally among co-workers, only.
Qual o segmento que sua empresa está mais relacionado?
Viagens e hotéis
Tipos de logotipo para explorar
Marca figurativa simples
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
The logo will be used internally on clothing/merchandise and given out to people on the team, but seen by anyone who works at TripAdvisor. We choose "Sherpa" as the project name for two reasons 1), at times, it will feel like a long and difficult climb. 2) the project will deliver a feature that our users will find helpful in traveling to where they want to go. Hopefully the logo will like a "badge of honor" that people will be proud to wear. It will cause others in the company to react - "Oh, you were on Project Sherpa - cool. I heard that was an awesome project and team!" One of this projects's primary objectives is to increase revenue for the company. We're focused and hard-working toward our revenue goals. This logo will be viewed by any of the 2500 TripAdvisor employees, and we are a publicly traded company. It should feel cool and inspiring. But, we don't take ourselves too seriously either. The logo won't be used on any customer-facing material. I uploaded a sketch to be used as inspiration/ideation - not a requirement.
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