Como IslandVal começou a jornada do(a) design de logotipos
Nome da empresa
Turks & Caicos Reservations
Hotel/villa reservations service based in the Turks & Caicos Islands. Specialize in vacation planning for people interested in visiting a 'undiscovered' laid back, classic Caribbean getaway. Differentiated by providing local knowledge (we're based on the island - not on the mainland like most other travel planners or hotel reservation call centers) and a high quality of service. Attentive to every need to ensure a perfect vacation. Best rates available on islands' premier hotels, resorts and villas. Fast friendly service - email, live chat, booking engine, toll free phone.
We have two "products": 1) A centralized reservation service for Turks and Caicos which represents all the major hotels and villas on the island. Think hotels.com but just for Turks and Caicos. Target consumers looking to travel to TCI; 2) A 'private label' service for hotels who want to outsource some or all of their reservations process to us. We can answer your inquires with your brand and convert leads into sales. Advantage of this is superior quality sales process (more leads converted); well trained, local staff; lower overhead than full time in house staff; 12+ hours a day coverage of incoming channels; and sophisticated tracking and reporting so hotels get the most ROI possible. (plus no upfront fee. we work on commission only). We know the island & their property as well if not better than staff.
Conte para a gente quem é você e quem é seu público alvo
1) consumers/tourists interested in visiting the Caribbean,a beach destination or Turks and Caicos specifically
2) Hotel management looking for new channels to drive booking and/or better ways to run their reservations - sales and marketing - operations
A clean, somewhat fun (island-y) look without being either too serious or too whimsical. Island imagery, colors and general feel are all good - without being too far over the top. A nice lean iconic look. Should be easy to recognize and usable in multiple formats - on line, print, merchandise, clothing, giveaways, etc. Should make people think " tropical island" but also imply professionalism, services, reliability. Stretch goal would be to tie in somehow the notion of accomodations: hotels, villas, a place to hang your hat when you visit the Turks & Caicos.
See current site (which will be re-branded as part of this exercise for right sense of tone/style, although we are looking for a different implementation of a casual but professional style: http://www.discovertci.com
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