Como SGMoon começou a jornada do(a) design de logotipos
Nome da empresa
Inner Truth is a full service market research and strategic planning agency first of its kind in Australia. It combines neuroscience, clinical psychology and marketing strategy expertise to advertising, branding, product development and packaging. The company brings world-class experts in neuroscience, psychology and marketing planning to develop better methods of understanding consumer thought, emotion, and behavior and translating the insight into highly effective marketing and communication strategies.
The primary neuroscientific research tools utilised by Inner Truth is high-density EEG data acquisition equipment supplied by our leading Australia-based medical diagnostic devices partner organisation Compumedics/Neuroscan (see http://www.neuroscan.com/systems.cfm for a brief look at the equipment for inspiration) and eye tracking technologies provided by Tobii (see http://www.tobii.com/corporate/start.aspx for more inspiration)
The company has a premium service position offering involving highly qualified experts in their fields utilising the latest technological and cognitive neuroscience advances and interpretative capabilities to deliver unseen before insight to clients in a creative, practical way.
Its the balance between rigorous science and the art of advertising.
Conte para a gente quem é você e quem é seu público alvo
Our focus is on:
-top stock exchange listed companies in industries including:
-manufacturing (automotive, food and beverage etc),
-banking and financial services such as insurance and superannuation (retirement savings companies);
-food and entertainment (restaurant chains, TV programming, movies etc).
-major retailers in all categories
-any business that has significant advertising and communications budgets that require a truly objective ROI measurement
MUST HAVES: -the logo will be flexible such that is can be used across all marketing/communication mediums and types (e.g. web, print etc)
-The logo is crisp, stylish, and minimalistic conveying the highly academic and scientific nature of the company but also be appealing to the target audiences (e.g. ad agency creative; marketing managers; design agencies) so not too dull and boring (not an easy task to balance the two but thats why your the creatives!)
-Easy to read font that is transferable across font sizes -Transferable into any color (corporate colors are NOT established and will be guided by the logo but the colors to align to the premium positioning)
-graphics in VECTOR format only
-Provide a design that can incorporate the tag line but is also able to be a stand alone
-Clarification if you are not sure--no sense wasting your valuable time
DO NOT USE: -Clipart or stock images. -I’ll be conferring with my business partners along the way, but feedback is prompt as the company will to launch in 3-4weeks.
-a TAG LINE to the logo is recommended: Insights that Matter
Payment guaranteed so please bring your best ideas! Good luck to all!