We have developed a unique ingredient from fish eggs that is used in our own exclusive anti aging skin cream line. The product line has been available in skin salons in Scandinavia for 3 years, and we are now launching in several European countries before summer 2011.
The product has passed several peer reviewed studied, we are bringing original and unique quality to the market. Our companies represent a solid scientific background, representing quality and a natural approach to skincare.
Our activities are divided into 3 companies,
- ownership (holding company),
- research/ innovation
- sales/ distribution
The audience that will meet our logo is through interacting with our webpage, letterhead and email signatures. On some occations we will do presentations to an audience, and use boards and rollers. The logos are not used in a "selling" setting, (we have separate logos for the product line) but is meant to represent the companies in a beautiful, representative way.
We want something solid, beautiful and innovative.
One logo, 3 variations (color variations and company initials)
Some core values we want in our logo:
Exclusive / high-end
Arctic (some nature element)
Energetic/ pioneer quality
Colors could include shades of (Arctic) blue and silver and other colors.
We have a strong pioneer history.
Our origin is from the north of Norway, so we also like to have some arctic "feel" to the logo if possible. Our product unique ingredients from salmon eggs.
We represent quality, all the way from our original research, to personal training and tuition of sales personell, all the way to the clients experience using our products. The product line is an exclusive top brand, and our whole organisation has this quality awareness of the level we want to be, in our everyday performance and how the world perceive us.
I enclose a molecule icon that has been used in some power point presentations. As with all the other details I submit here, it is up to the designer what is suitable in the new logo. We are looking forward to see original and creative work from you :-)
There are 3 companies, and we want the company name to be present in the logo/ or initials.
SDG - Scandinavian Dermal Group
SDD - Scandinavian Dermal Distribution
SDI - Scandinavian Dermal Innovation
I picture an icon with company initials at bottom right or name under the icon. One logo, 3 variations :-)