My brother has collected a lot of art toys, art prints, paintings, Etc.(art toys such as LEGO limited editions, KAWS' figures, Bearbrick's limited editions, and art prints/paintings of Parra, KWAS, Obey, Etc.) He is now preparing for opening on/offline shops for sales. Through these channels, he is planning to sell not only the figures and paintings, also antique furniture or living goods.
He has tried to develop a great brand name, but finally he has got a conclusion to give the meaning of "good friends" to the collected items. And for the symbol, he chose "star". Because the collected items are very rare and must-have items that people always try to have one from each field.
Target consumers are those who are self-expressive and enjoying arts and cultures, so to speak they are trend/opinion leaders among 20~30 years old. Actually they seem to have their own insight and appetite to judge the value of these cultural contents, and to have huge needs to collect and enjoy these kinds of rare items.