This project is to create a more refined version of the logo sample provided (see link below) for a massage and wellness center, UrbanRMT in a major urban center in Canada. We are looking for a more refined version of the sample provided (see link below). We would like to use a very modern style typeface that speaks to the youthful nature of the target market. The current typeface is Balkeno. Please, please be free to change this font but please maintain the visual message and style. The current is meant to be approachable and friendly, yet modern and clean.
If you would like to add a graphical element, subtle and clean is the way to go.
For colors, we would like to use purple as a primary, for example (not a rule) CMYK - C.79 M.85 Y.43. K.42, gray, black as well.
The word Urban really speaks to the audience that the client is trying to target, young professionals who posses a desire for a healthy lifestyle.
RMT (Registered Message Therapist) speaks to the fact that in Canada, to practice massage therapy, you must obtain a Certificate of Registration from the College of Massage Therapists of Ontario (the College). The College under the Massage Therapy Act and the Regulated Health Professions Act sets all registration requirements. You cannot practice as a massage therapist unless you are registered with the College.
Hence UrbanRMT meant to demonstrate certification.