Hawk's Nest Beach resort has been family owned since 1895. Guests have been returning for many, many years. The resort has seen children grow up year after year. The resort is laid back, family friendly and aware of it's natural environment (important). To this day the Garvin family continues manging the resort. The resort is not just a company, it's part of their history.
Conte para a gente quem é você e quem é seu público alvo
The primary target is for those visiting the website. The person responsible for making travel plans (moms usually). We are trying to target new visitors to the website. The website will be undergoing a re-design shortly. We want the website to look fresh, welcoming to to new visitors, and easy to navigate. It should also make a "mom" feel like this is the place she would want to take her kids (family).
The logo needs to say:
Hawk's Nest Beach
A Family Resort
The old logo is attached (cottages). The new logo does not necessarily need to include these cottages, but it should include a type of cottage (we hoped for at least 3, but are open to other ideas). FYI the actual resort has 40+ cottages for rent.
The resort is right on the beach, incorporate some wavy lines in between the name or underneath to represent the beach, sea grass a hawk or hawk's nest.
The new logo will be used on the website, collateral and T-shirts.