Como Aqw começou a jornada do(a) design de logotipos
Nome da empresa
Northwestern Medical Enterprise Data Warehouse
The Northwestern Medical Enterprise Data Warehouse is based at Northwestern University (http://northwestern.edu) and supports the Northwestern Memorial Hospital (http://nmh.org) and Northwestern Medical Faculty Foundation (http://www.nmff.org) to provide data analytics to the Northwestern community for healthcare operations, clinical quality, and healthcare research. The EDW is used by the three different corporations, each of which has a distinct culture ranging from jeans/t-shirts to pin stripe suits. We're using the EDW both to advance medical science and change the course of patient care as well as to ensure that patients are receiving the best possible care.
Conte para a gente quem é você e quem é seu público alvo
The primary audience will be internal to the Northwestern community, comprised of doctors, nurses, researchers, and staff who further the mission of Northwestern's medical campus. We also have a national face, giving multiple presentations at conferences.
We're looking for an elegant logo (though elegant should be interpreted as "simple and eye-catching" not stodgy) that we can have on all marketing materials, website, business cards, as well as all products that come out of the EDW such as reports, presentations, and applications. We're called the Northwestern Medical Enterprise Data Warehouse, but most people refer to us as the EDW, so incorporating those letters would be preferred. Because we're part of Northwestern University, it would be good to incorporate the NU purple color (http://northwestern.edu). If another color is desired, a good choice would be "NMH blue" (http://nmh.org), but that's certainly not required.