We are looking for a simple, iconic logo to represent our brand.
We're a fratty brand who love the likes of Vineyard Vines and Brooks Brothers. We like things that are iconic and can be easily recognized in a variety of settings. The Vineyard Vines whale is a great example of this.
We're trying to give off this new old-school look, a tip of the hat to the classics but with todays subtle vibe. Simple, fun and classic will prevail.
A few hints:
1) We want to be more 'classic' than most typical Web 2.0 designs
2) The logo should communicate that it is simple, fun and safe.
3) We want both an iconic symbol and a font with 'Chaysr' written in a clean, simple - yet distinguishable - font.
4) Have fun with it. Think fratty in the fun, preppy way. Nautical elements are welcome, bow ties, etc.
5) Chaysr: A play on the trending word "chay" which means to chill out and rest and "chaser" what you quickly drink after a shot of alcohol (typically at a social gathering or party).
Files we need:Vector File (.ai or similar)Web File (.png or similar & .psd)
Experiment, keep it fun, and make it original. If all goes well, more could be in store! :-)