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Our current target customers are small and mid market businesses that need software consultancy.
We need a brand image that shows our creativity and quality without alienating conservative corporate clients. Nothing wacky. Simple, stylish, professional and business like.
We’re about new ideas or a reworking traditional ideas. If you can get that feel GREAT.
We need a logo to start our band image.
It should be textual but stylised a little in some way. In other words have some kind of graphical element applied to one or more of the letters or background (or similar).
There should be two basic versions:
One that works in a normal rectangular way
One that works in a square format (Probably by placing the words New and Redo above each other) for use on social media site like Facebook where the logo space is square.
Obviously New and Redo are options on many File menus. A twist on the icons used may be cool but nothing too cheesy!
Any type should be clean and simple and probably show NewRedo as CamelCase (http://en.wikipedia.org/wiki/CamelCase). I'm open to suggestions though.
It should be possible to create a recognisable 16 x 16 pixel icon from it somehow (for use as a favicon etc.). In other words a part of it should work as a tiny yet recognisable square.
We’re open to using any colours but keep things simple and stylish.
The logo will be used for all web and print work and used corporate merchandise etc.