Concurso concluído

Clean, Simple Logo for Exciting New Finance Startup!

Drew09 precisava de um novo design de logo e criou um concurso na 99designs.

Um vencedor foi selecionado entre 623 designs enviados por 136 designers freelancers.

623
entradas
136
designers
1
vencedor
Design finalista por ray
Design finalista por d-cost
Design finalista por d-cost
Design finalista por ray
Design finalista por ray
Design finalista por kisherceg
Design finalista por xandreanx.
Design finalista por etoledo
Design finalista por ray

Como Drew09 começou a jornada do(a) design de logotipos

Nome da empresa

RateSmart.com

Visão geral

RateSmart is a revolutionary new way to get a home loan. Traditional mortgage companies charge very large fees to originate a mortgage. These fees are typically 1-3% of the loan amount, which quickly reaches $5,000-$10,000 in high-priced areas. Furthermore, the fee structure of traditional lenders can often incentivize the loan officer to put the borrower into a bad loan because it's more lucrative for the lender.

RateSmart is the only online mortgage broker to give borrowers direct access to wholesale rates. We charge one, simple low fee that's a small fraction of typical lenders. RateSmart is easy to use and less complicated than working with traditional lenders.

When people think RateSmart, they should think:
- openness
- transparency
- amazingly low mortgage rates
- ease of use
- changing the norm
- the smarter way to get a home loan

Conte para a gente quem é você e quem é seu público alvo

Our target audience...
- Consists of US homeowners in every state, but primarily on the coasts.
- Is primarily ages 25-45.
- Is well educated and considers themselves savvy. Don't offend their intelligence.
- Uses the web for everything they can, and trusts it.
- Believes that there are new and better ways to do things.
- Is most likely fed up with existing mortgage companies for being untrustworthy and too expensive.

Requisitos

Please see my comments in the contest for up-to-date requirements and preferences, thanks.

I'm undecided on whether our logo should be "RateSmart" or "RateSmart.com" so i'll accept submissions for both.

People absolutely must TRUST us. So this logo should be professional and not be too playful. However, we absolutely must SEPARATE ourselves from traditional banks and lenders. Our company is boldly changing the world. We have attitude, creativity and a drive to make a difference. That should shine through.

Some people call us the http://www.redfin.com for mortgages. I don't like their logo, but you get the idea on company attitude. Different from the norm, yet professional.

Pacote personalizado

US$384

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