We are a small dental office in Las Vegas, NV that wants to stand out from the crowd in a town full of plain-jane dental offices. We offer state of the art dental work done in a newly renovated modern office (think Ikea look.)
We are geared toward adults, and are targeting both industry workers (saturday appointments, etc) and people in the surrounding middle to upper middle class area.
We are looking for a logo that will be professional, clean, and versatile. We want to stay away from anything specifically Vegas related (skyline, etc) and want a logo we can use as part of an overall brand.
Due to us being in the medical industry, we want something that is also "clean", and does not incorporate the use of the color red. Designs don't need to use the color purple, though you can. The logo should be able to be recognized even without color, and translate onto multiple mediums.
Emotions we want to target are: happy, upbeat, and trustworthy.
We require a vector-based file (CMYK), with .ai being preferable.